Student achievement
The School of Business closely monitors the two key performance metrics of student retention and student graduation.
Undergraduate student retention
Students enter the undergraduate business and accounting programs in a variety of ways. Students transfer from other universities or from other undergraduate programs. In addition, many of the students who leave the undergraduate business and accounting programs transfer to other universities or to other degree programs. Whether or not a student is retained does not necessarily indicate whether they ultimately graduate. This makes tracking and interpreting student retention metrics a challenge.
This undergraduate business and accounting student retention summary reports the 1-year retention rate of first-time, full-time students entering the undergraduate Business Administration and Accounting degree programs at SA国际传媒鈥檚 in the fall of 2024.
| Business Administration and Accounting undergraduate retention rates |
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In Fall of 2024, there were 34 first-time, full-time Business Administration students. Of those 34 students, 19 were retained to Fall 2025 resulting in a 1-year retention rate of 56%. In Fall 2024, there were 5 first-time, full-time Accounting students. Of those 5 students, 4 were retained to Fall 2025 resulting in a 1-year retention rate of 80% 
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Graduate (MBA) student retention
Unlike our undergraduate programs, student retention, cohort cohesion, and full/part-time student counts are often difficult to determine in graduate programs. Many of our graduate students are working professionals. As such, their work schedule and other obligations significantly impact program participation. These obligations cause students to churn in and out of the program. In any given semester the students entering the program may be continuing undergraduate student (4+1), recently discharged/retired military students, local business professionals, or adults wanting to return to the workforce. Some of these students may complete the program in a year while others could remain in the program for 3 or 4 years.
This graduate business student retention summary reports the 1-year retention rate of first-time, full-time students entering the MBA program at SA国际传媒鈥檚 in the fall of 2024.
| Master of Business Administration graduate retention rates |
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In the Fall of 2024, there were 14 new Master of Business Administration students. Of those 14 students, 3 graduated within 1 year and 5 were retained to Fall 2025 resulting in a 1-year retention rate of 45% (5/11). 
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Undergraduate student graduation rates
As with student retention, there are many factors that affect undergraduate student graduation rates. Just because a student does not graduate with a degree in business administration or a degree in accounting from SA国际传媒鈥檚 does not mean that the student fails to graduate with a degree from another university or in another academic discipline.
This undergraduate business and accounting student graduation summary reports the 6-year graduation rate for the cohort of first-time, full-time students entering the undergraduate Business Administration and Accounting degree programs at SA国际传媒鈥檚 in the fall of 2019 and graduating by August of 2025.
| Business Administration and Accounting undergraduate graduation rates |
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In Fall of 2019, there were 37 first-time, full-time Business administration students. Of those 37 students, 21 graduated by August 2025, resulting in a 6-year graduation rate of 57%. In Fall of 2019, there were 4 first-time, full-time Accounting students, Of those 4 students, 3 graduated by August 2025, resulting in a 6-year graduation rate of 75%. 
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Graduate (MBA) student graduation rates
As with student retention, tracking graduate student graduation rates is challenging. However, over time graduation rates are a reliable indicator of graduate student retention and program completion.
This graduate business student graduation summary reports the 2-year graduation rate for students completing the MBA program at SA国际传媒鈥檚 in the 2024-2025 academic year.
| Master of Business Administration graduate graduation rates |
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In the 2024-2025 academic year, there were 35 graduates of the Master of Business Administration program. Of those 35 students, 24 completed the program within 2 years or less, resulting in a 2-year graduation rate of 69%. 
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